NOWA Sensitivity Toothpaste
₹150.00
Sensitive Strength, Thoughtfully Made
Our Sensitive toothpaste is made for gentle yet effective daily care — soothing discomfort, restoring strength, and protecting your smile naturally. With a science-backed formula, mindful design, and zero harsh extras, it’s care without compromise.
Hydroxyapatite: Comfort Meets Science
The same mineral found in your teeth and bones, hydroxyapatite is nature’s answer to sensitivity — working with your body to repair, soothe, and protect without irritation.
Here’s why we trust it for sensitive care:
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Repairs enamel – Rebuilds mineral layers on worn-down areas.
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Eases sensitivity – Fills dentin tubules and micro-cracks.
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Safe if swallowed – Non-toxic and family-friendly.
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Brightens naturally – Smooths enamel for a healthy, gentle glow.
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Shields from damage – Strengthens defense against acids and plaque.
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No fluoride needed – Delivers results even without fluoride.
What You get
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Why We Make It Water-Free
Traditional pastes use water — but water invites bacteria, weakens active ingredients, and demands strong preservatives. Our water-free formula avoids:
Microbial growth
Diluted performance
Parabens and synthetic preservatives
Instead, it stays stable, potent, and pure — just what sensitive mouths need.
Why
Aluminium Matters?
Plastic tubes can compromise what’s inside. We use aluminium because:
Better protection – Blocks air, light, and bacteria.
Cleaner dispensing – Collapses with use, avoiding contamination.
Planet-friendly – Fully recyclable and endlessly reusable.
Made with Hydroxyapatite
- Discover the remarkable potential of mouthwash tablets infused with hydroxyapatite, a natural mineral constituting up to 97% of tooth enamel and 60% of bones.
- Decades of clinical research show that hydroxyapatite, when incorporated into oral care products, effectively remineralises and rebuilds enamel, surpassing conventional alternatives.
- Experience the protective prowess of hydroxyapatite as it safeguards your tooth’s outer layer, prevents demineralisation, and safely revitalises tooth enamel.
Our Ingredients
- SORBITOL – The sweetness in your NoWa tabs without the added calories.
- CALCIUM CARBONATE – A kind-to-teeth abrasive that helps clean and polish your teeth while preventing surface staining.
- HYDROXYAPATITE – The building block of your teeth. Revitalise your dentine with a super remineralising ingredient.
- SODIUM MONOFLUOROPHOSPHATE – This helps strengthen your enamel. Fluoride concentration at 1450 ppm (For the Fluoride option only).
- COCAMIDOPROPYL BETAINE – Helps your tabs foam up into a creamy texture and clean in between your teeth.
- HYDRATED SILICA – Keep teeth white as a natural abrasive.
- ACACIA SENEGAL GUM – A gift from nature that helps keep your tabs together and improve their shelf life.
- MENTHA ARVENSIS LEAF OIL – Pure oil extract to give you a fresh minty fragrance.
- MAGNESIUM STEARATE – Prevents other ingredients sticking together.
- SODIUM BICARBONATE – Balances the PH levels in your mouth as well as removes plaque during brushing.
- MENTHA PIPERITA OIL – Gives your NoWa tabs their lovely peppermint flavour.
- LIMONENE – A product of nature which helps with flavouring but is also found to have various healthy benefits.
What you don’t get?
- Sodium Lauryl Sulphate (SLS)
- Palm oil
- Propylene glycol
- Triclosan
- PEG-12
- Animal Bones
- Animal Fats
- Parabens
- Artificial Coloring
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