Everyday Toothpaste
₹145.00
Gentle, effective, and thoughtfully designed for daily use — our Everyday toothpaste is made with science-backed ingredients, sustainable choices, and no unnecessary extras. From our packaging to our formula, every detail is chosen with care.
Hydroxyapatite: Everyday Mineral Power
Once developed by NASA, now a natural hero in oral care — hydroxyapatite is the main mineral in your teeth and bones.
Here’s why it’s in our formula:
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Strengthens enamel – Bonds to weak spots and rebuilds minerals.
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Soothes sensitivity – Fills cracks and dentin tubules.
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Safe & biocompatible – Non-toxic, even if swallowed.
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Whitens gently – Smooths enamel for a natural shine.
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Fights cavities – Blocks plaque and acid attacks.
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Fluoride-free friendly – Works with or without fluoride.
Advanced care, powered by nature.
What You get
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Why Our Toothpaste is Water-Free
What Water Adds (That You Don’t Want):
- Creates an environment where bacteria and mold can grow
- Requires strong preservatives like parabens
- Dilutes active ingredients, weakening performance
Why we
Choose Aluminium Tubes (Over Plastic)
Superior Protection – Blocks light, air, and bacteria to keep ingredients fresh.
Hygienic Dispensing – Collapses as you use, preventing contamination.
Sustainable Choice – 100% recyclable and endlessly reusable.
Made with Hydroxyapatite
- Discover the remarkable potential of mouthwash tablets infused with hydroxyapatite, a natural mineral constituting up to 97% of tooth enamel and 60% of bones.
- Decades of clinical research show that hydroxyapatite, when incorporated into oral care products, effectively remineralises and rebuilds enamel, surpassing conventional alternatives.
- Experience the protective prowess of hydroxyapatite as it safeguards your tooth’s outer layer, prevents demineralisation, and safely revitalises tooth enamel.
Our Ingredients
- SORBITOL – The sweetness in your NoWa tabs without the added calories.
- CALCIUM CARBONATE – A kind-to-teeth abrasive that helps clean and polish your teeth while preventing surface staining.
- HYDROXYAPATITE – The building block of your teeth. Revitalise your dentine with a super remineralising ingredient.
- SODIUM MONOFLUOROPHOSPHATE – This helps strengthen your enamel. Fluoride concentration at 1450 ppm (For the Fluoride option only).
- COCAMIDOPROPYL BETAINE – Helps your tabs foam up into a creamy texture and clean in between your teeth.
- HYDRATED SILICA – Keep teeth white as a natural abrasive.
- ACACIA SENEGAL GUM – A gift from nature that helps keep your tabs together and improve their shelf life.
- MENTHA ARVENSIS LEAF OIL – Pure oil extract to give you a fresh minty fragrance.
- MAGNESIUM STEARATE – Prevents other ingredients sticking together.
- SODIUM BICARBONATE – Balances the PH levels in your mouth as well as removes plaque during brushing.
- MENTHA PIPERITA OIL – Gives your NoWa tabs their lovely peppermint flavour.
- LIMONENE – A product of nature which helps with flavouring but is also found to have various healthy benefits.
What you don’t get?
- Sodium Lauryl Sulphate (SLS)
- Palm oil
- Propylene glycol
- Triclosan
- PEG-12
- Animal Bones
- Animal Fats
- Parabens
- Artificial Coloring
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